Affiliate Partners

We invite publishers, streamers, affiliates and marketing partners to join the Maximal Wins affiliate programme. We work with a wide range of partners to drive quality traffic, grow player value and build sustainable revenue streams across the UK market. Our approach is straightforward and partner-focused, with clear support from sign-up through long-term development.

Programme purpose

Our affiliate programme is designed to connect performance partners with a regulated UK-facing casino brand. We aim to turn traffic into returning players by offering commercially sensible partnership terms, compliance-aligned materials and a promotional mix that suits mainstream UK audiences. We focus on measurable results rather than one-off campaigns.

Partnership benefits

Partners get access to tailored creative assets, localised landing pages and regular updates on featured games and active promotions. We provide a dedicated account contact, technical onboarding and guidance on local compliance and responsible gambling messaging. Whether you are a content publisher or a livestreamer, we provide the resources needed to convert and retain players.

Commission structure

We offer flexible commercial models to suit different partner types, including revenue-share, CPA and hybrid arrangements. Tiers and adjustments are available based on traffic quality and sustained performance. All agreements are documented clearly so partners understand how earnings are calculated and what triggers changes to rates or tiers.

Accounts and payments

Payment terms are agreed at onboarding and handled through a secure partner portal. We maintain transparent records of all transactions and work with partners to ensure smooth payment processing and reconciliations.

Tracking and reporting transparency

Our platform provides a reporting dashboard that shows player activity, conversions and earnings in a clear format. Reports include click-throughs, registrations and depositing players, enabling partners to assess campaign performance and optimise placements. We welcome regular reviews and are open to custom reporting for high-volume partners.

Marketing tools and support

Partners can access banners, creative sets, deep links and pre-built landing pages that are tailored for UK audiences. We also supply seasonal creatives and testing variants on request. Technical support for link implementation and campaign tracking is available during setup and ongoing operations.

Long-term cooperation

At MaximalWins we prioritise lasting relationships built on transparency and mutual growth. We review partnerships regularly, offer performance incentives for steady growth and work with partners to explore new channels or market opportunities. If you value a practical, compliance-focused affiliate partner, we’re ready to discuss next steps.